Dive into the compelling debate of quantity vs quality within the world of Freemasonry.
In my in-depth conversation, with Hugh O’Neil, Master of Quatuor Coronati (2022-23) the world’s premier Masonic research lodge, we passionately tackled the perennial debate surrounding the ‘attraction and retention’ of new members to the craft.
This issue, centred on the heated question of quantity vs quality, reflects the existential dilemma that has long been stoked within the institution.
Hugh provided his insight, sharing that the conversation held with Grand Masters and Deputy Grand Master of other Home Grand Lodges, during side-line meetings in Rome offered a vital understanding.
The consensus reached, to borrow a phrase, was not about ‘more hands on deck’ but about ‘the right hands on the helm’. The focus shifted not on how many people join Freemasonry but the kind of person attracted to join.
In their collective wisdom, the metric for this judgment ought to be long-term and predicated on retention.
This simple, yet profound notion of prioritising quality over quantity reminded me of an age-old metaphor with a twist:
“Running a ship is not about the multitude of sailors, but the seaworthiness of those sailors on board.”
And it’s a perspective I too agree with wholeheartedly.
Running a ship is not about the multitude of sailors,
but the seaworthiness of those sailors on board
However, the concept is not without its nuances; after all, the Lodge operates within the constraints of reality rather than an idealistic utopia. We aren’t expecting a 100% success rate.
There must be an acceptance that some will fall away, evidenced by the percentages that depart post each degree.
Statistics from our own Lodge (a UGLE constituted Lodge were we are both members) display that of the new members initiated, 8 out of 10 progress to the second degree and subsequently, the third degree.
The same ratio is preserved for retention after twelve months from the third degree. These are good starting metrics, better than expected even.
However, the challenge lies not only in retention but also in gauging engagement and involvement. Attendance metrics, for instance, can provide a clear indication of this.
High attendance rates in Lodge or Lodge of Instruction meetings, or new members taking part in rituals before their ascension to office, are positive markers of an engaged Freemason.
But, the heart of the discussion simmers down to this potent question –
“How do we ensure the attraction of the right kind of individual?”
This conversation inherently ties into the underlying question of the value proposition offered by Freemasonry, particularly in our private lodges.
What, indeed, are the benefits of becoming a Freemason?
Contrary to popular belief, this is not an irrelevant question. Perhaps it has been phrased rather bluntly or violates a particular narrative but, at its core, it is crucial.
What are the tangible benefits to becoming a Freemason?
A question worth contemplation, even if it prompts initial push-back or discomfort.
All of us want to understand the value we receive in exchange for the time, energy, and dedication we commit.
Therefore, the right query to ponder is not just about what we can provide to the Lodge or Freemasonry at large but, critically, what is the clear, concise, compelling, relevant and deliverable value we receive in return?
In a nutshell, the quest for Freemasonry is not only about ‘finding’ potential members but ‘forging’ them into members that align with the values and ethos of the institution.
Thus, moving towards having a clear, concise, compelling, relevant and deliverable value proposition of being a Freemason at our Lodge becomes paramount in ensuring the right kind of person is attracted in the first place.
Therefore, the question is not about quantity versus quality. It is about the symbiotic relationship between the two, where the focus on attracting quality members ensures sustainable growth and increasing quantity.
At the end of the day, it’s about anchoring ourselves back to the essence of Freemasonry: a brotherhood of high-quality individuals committed to growth, development, and service.
Article by: Nicholas J Broadway
Nicholas was initiated into Freemasonry in 1989 in Stonewell Lodge No. 9137, Essex England (UGLE) and was Master in 1995, 2011 and 2016. He also joined other UGLE craft Lodges and is a PZ in the Royal Arch Chapter.
He acquired the title of The Square Magazine in January 2020 and oversees the technical running of the digital publication.
Article by: Hugh O'Neill
Past Master of Craft lodges under the constitution of the United Grand Lodge of England.
Member (Master 2022-2023) of Quatuor Coronati Lodge 2076, the world’s premier Masonic research lodge.
Masonic historian and orator on Masonic topics.
Quatuor Coronati Correspondence Circle
The Correspondence Circle exists so that as wide an audience as possible may enjoy and benefit from the research efforts of Quatuor Coronati Lodge, the premier Masonic research Lodge in the world.
Join or Renew
Membership
Recent Articles: membership
 A Rose by any other Name may not be the same Explore the profound distinctions between conferred and transmitted Masonic degrees with Bro. Scott Wisdahl. Delve into how presentation quality, personal impact, and setting shape these rituals, and consider the potential for digital adaptations in modern Masonic practices. Join the discussion on enhancing the Masonic journey and preserving its essence. |
 Progression through the Degrees; a Rite or a Privilege? Exploring the layered journey of Freemasonry, Matt DA Fletcher probes the essence of progression—whether it's a mere rite or a privileged path. Delve into a nuanced perspective where every degree is not just a milestone but a fraction of a grander continuum. |
 Quantity vs Quality within the world of Freemasonry Dive into the compelling debate of quantity vs quality within the world of Freemasonry. Discover the transformative focus on attracting members aligned with the institution's values, promising not only growth but quality growth. High-value individuals assure sustainable development with their commitment to serving the brotherhood. |
 Maybe Freemasonry has opened its doors too wide. Perhaps some have not understood that the survival of Freemasonry in order to achieve its sublime purpose lies not in the number of members it has, but in their quality. Maybe we need less members and more Freemasons. Less men in Freemasonry and more Freemasonry in men. |
 What is ritual and why is it important? P1 Delve into the profound world of Freemasonry rituals and their significance. This insightful piece unravels the underlying importance of rituals, their impact on participants, and the transformative power they hold. Uncover why these centuries-old traditions remain integral to Masonic practice today. |
 Could Freemasonry be helpful for young men? Unravel the Masonic Brotherhood: Could Freemasonry be the antidote to modernity's challenges for young men? Dive in as we explore the Masonic world, its principles, camaraderie, and how its traditional rituals could help forge stronger identities in an increasingly complex world. |
 Discover the remarkable benefits of Lodge Meetings on your well-being. From fostering connections to combating stress, learn how these male-oriented gatherings offer an antidote to anger, hunger, isolation, and exhaustion. Dive into the power of shared experiences, understanding, and camaraderie. Your key to improved mental health awaits inside. |
 Tutorial for a Worshipful Master Unlock the Secrets to Leadership Mastery in our Worshipful Master's Tutorial! Brother Antonio Biella shares step-by-step guidance for Masonic Lodge leaders on honing their roles, duties, and future vision. Discover how to drive growth and engagement in your Lodge, setting ambitious goals and inspiring member participation. |
 Freemasonry for University Students What are social skillset challenges facing students when they graduate from university ? |
 How the Core Values of Freemasonry; Brotherly Love, Relief and Truth Can Be Applied to Improve Productivity For Entrepreneurs |
 Why I became a Freemason: a personal journey of self-improvement Salik Tariq shares his reasons for becoming a Freemason – a journey of self-improvement, finding a community, and personal growth. |
 Freemasonry: Coming out of the Cloisters This paper examines the fundamental tensions on the lines of religion, gender and political ideology that exist in some jurisdictions of Freemasonry. It is on the first of these, religion, on which he makes an initial and exploratory focus. - by Gerald Reilly |
 The Relevance of Freemasonry in Contemporary Society The role of Freemasonry in contemporary society is an indispensable one. Despite the challenges and misconceptions it faces, the organization remains steadfast in its humanitarian pursuits and commitment to personal growth and self-betterment. Through its efforts to evolve and adapt to the changing needs of its members and the world, Freemasonry continues to be a vital force in shaping a better future for all. |
 Has Freemasonry managed to revive and thrive after the darkness of the Pandemic? Robert Lomas gives us some (promising) insights. |
 21st Century Freemasonry – a Sign of the Times? A recent article in The Times of London highlighted the dilemma 21st Freemasonry is facing. In this article one Master Mason shares his views of the strengths, and the challenges of modern Masonry. |
 A concept that is both based on our Freemasonic rituals and what we understand as teamwork. This article by Chris Batty examines why teamwork in the lodge is the network that binds us. |
 Lebanese Freemasonry has been both witness to and sometimes participants in turbulent events and forces, which shaped and influenced their world. |
 Is a Masonic Tradition Necessary? Dealing with Masonic tradition is a complex subject that requires careful analysis in order to reach a balanced point on the best etymological definition and the set of discourses and practices, which often end up being presented as such, without, however, presenting bases that support them, often serving only as a discourse that restricts and controls the masses. Fernando Rodrigues de Souza debates this complex subject. |
 New Year's Resolution with Benjamin Franklin's Personal Improvement Are you ready for a new year's resolution challenge ? To accomplish his life’s goals, at 25 ( around 290 years ago ), Benjamin Franklin developed and committed himself to a personal improvement program that consisted of 13 virtues. You are invited to join me in practicing his daily routine for 2023. |
 The Alberta Masonic Higher Education Bursary Fund is to help the next generation of Albertans, our children and grandchildren, to obtain the education they need to lead successful lives and contribute to the welfare of mankind. As you can see from this little lesson of our history, education is truly a Masonic obligation. |
 To be a Better Citizen of the World: Step 4 A value proposition for Pure Ancient Masonry as defined in terms of Citizenship; the allegories, symbolism and lessons are a blueprint for all Freemasons to be a better citizen of the world. |
 To be a Better Citizen of the World; Step 3 A value proposition for Pure Ancient Masonry as defined in terms of Citizenship; the allegories, symbolism and lessons are a blueprint for all Freemasons to be a better citizen of the world. |
 In connection with recent article about Freemasonry in the metaverse, we look at how an Egregore applies to Freemasonry in a digital world |
 To be a Better Citizen of the World; Step 2 A value proposition for Pure Ancient Masonry as defined in terms of Citizenship; the allegories, symbolism and lessons are a blueprint for all Freemasons to be a better citizen of the world. |
 There are many brotherhoods in the world, and Freemasonry is one of the most significant and successful of them all. This article will be the focus two questions: the importance of brotherhood ? and is there room for improvement in Freemasonry? |
 Intergenerational relations in Masonry: challenges and possibilities Backed with scientific research, Professor Luiz Neto and Professor Alexandre Braune investigate the Intergenerational relations in Freemasonry and explores the challenges and opportunities. |
 To be a Better Citizen of the World; Step 1 A value proposition for Pure Ancient Masonry as defined in terms of Citizenship; the allegories, symbolism and lessons are a blueprint for all Freemasons to be a better citizen of the world. |
 The Masonic Temple is a platform where both Freemasons and non-Masons, enthusiasts of real art and spiritual growth, connect to the new world of the metaverse. A Freemasonry in the metaverse project, based regular freemasonry principles. |
 Opportunity to fix the Sussex fudge Is there a value proposition for members, that under English Constitution Freemasonry, we have a 4 part offering; Entered Apprentice, Fellowcraft , Master Mason and Companion, conducted in a single craft lodge ? |
 Value Proposition of Freemasonry In addressing declining lodge membership and lack of attendance, we need to assess the value it offers to members. What is value, and what does it mean to you? |
 What is a 'Millennial' and what do they want from Freemasonry? You'll be surprised at the answers. |
 Let us help answer a fundamental question, from a confused newly raised brother asking “What does it all mean and where do I go from here?” |
 Written in 1930, much of the advice is still relevant today - although some may provoke further thought or debate! |
 Product Life Cycle of Freemasonry An inconvenient truth about the product life cycle of Freemasonry |
 Freemasonry is local. This is where we need to start. We start with our Facebook friends, our neighbours, our colleagues, our lodges… |
 Freemasonry in the time of pandemic The Rule of Six. Localised lockdowns. Second wave? What do we do now?! The answer is simple - engage with members, promote Masonic education and get thinking outside the lodge. |
 The current functioning of the Masonic movement has some positive aspects and others that are blatantly backward and counterproductive. |
 What is a 'Millennial' and what do they want from Freemasonry? You'll be surprised at the answers. |
 How to improve your Lodge Membership Marketing Program. |
 The Anti-Social Impact of Social Media The 'dark side' of social media and its negative effect on our mental health |
 If Freemasonry cannot meet, is this an opportunity to make a change to how we do things? |
 Has your lodge accepted an unknown candidate from the internet? Third in a three-part series looking at the process to accepting candidates via the internet |
 Is the brother of a brother a brother ? Rights to visit - recognition and regularity re-evaluated. |
 The second article in the Unknown Candidate series - Outlining the social media marketing process to attract the unknown candidate to make that first enquiry |
 Ask a random Freemason the purpose of Freemasonry and the likely response will be to “make good men, better”. Research undertaken by James Justin Davis Pennsylvania Academy of Masonic Knowledge. |
 Has your lodge accepted an unknown candidate from the internet? First in a three-part series looking at the process to accepting candidates via the internet |
 Mental Health - Raising its awareness and how we as Freemasons throughout the entire UK can help our fellow brethren and their families when they need it. |
 Share one thought why freemasonry is relevant today - Open question posted on Facebook with a very wide range of responses from Brethren across the globe |
 The Tipping Point of Freemasonry Why do brothers lose interest in Freemasonry and what can we do to get that spark back? At what moment did our own thoughts begin to waver? |
masonic knowledge
to be a better citizen of the world
share the square with two brothers
click image to open email app on mobile device
Masonic Apparel
made to order
